Create an RSS News Feed on Your Site
If you are not familiar with RSS News Feeds, please visit these sites to learn more about RSS:
RSS
on Answers.com
RSS Aggregators on Wikipedia
The Reason to Publish
RSS on Your Website
Remember how email newsletters were once very
popular? These days they are no longer useful to keep in touch
with your customers. Spam filters block most of them from even
reaching the recipient. Those newsletters that do get through are
seldom read. RSS is replacing newsletters as the preferred means
to get out periodic news and updates. It won't be abused by spammers
because users must subscribe to the news feed. In fact, Internet
old-timers will remember the very similar concept of usenet news
groups. However, unlike the old news groups, you can't reply to
postings, it is one-way publishing (again useful for avoiding spam).
How to Publish
RSS on Your Website
The principal to create your own news feed is
very simple: Put your content in an XML file on your website
that adheres to the RSS
specification. As with most things, this is easier
said than done. The preferred method of most sites is to take content
from a database and dynamically publish it to the news feed as well
as show it in plain html format on the site. If you want
to DIY try these links:
RSS - A Primer for
Publishers & Content Providers
How to Create RSS feeds with Dreamweaver
Creating an RSS News Feed with PHP and MySQL
Athena Newsroom Publisher Module
The Athena
Portal Manager Newsroom Publisher lets you
create any number of news channels and publish your feeds with text,
images, or MP3 (aka podcasting). The available channels are summarized
on your website with a subscription buttons for
visitors interested in subscribing. Here is the feature summary:
- Adheres to RSS2.0 specification
- Can do Podcasts (publish MP3 files)
- Can do Images (publish jpg or gif files)
- Create any number of channels
- Show content on your own site with built-in subscribe
buttons
- Optional tie-in with Mail List Manager, SMS List Manager and blogs(e.g.
send the same message as an email, mobile text message and post it on your blog - all with one button click!)
Besides newsletters, here are some other great uses for newsfeeds:
- Press-releases
- Tip of the day/week/month
- Monthly product highlight
- New projects list
- Upcoming seminars, workshops or exhibitions
If you don't want
to install Athena, we can provide a proposal to develop a custom
XML feed for your website.
Take A Test Drive
Request your login and password for a test
drive of Athena
Portal Manager. [ do to people posting spam on the test site,
we must give demos by request only]
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New Advertisers in China News Feed (U.S. companies, Ads seen in Beijing)
- Olympic Sponsors® Advertising: Beijing Olympic Tickets. The last round of Olympic ticket sales sold out today - in only two days. These were the sponsors listed on the actual domestic tickets (this is not the complete list of sponsors): CocaCola, AtosOrigin, GE, Johnson&Johnson, Kodak, lenovo, Manulife, McDonalds, OMEGA, Panasonic, Samsung, VISA. Officials are aggressively enforcing Olympic IPR infringements of any non-sponsors.
- Frito-Lay® Advertising: Store Shelf. Doritos, that staple of the American home packed lunch is now in China. Though potato chips are very popular, corn chips are a new snack item for China. The Chinese do like corn flavor (there is even corn flavored ice cream) not that any corn flavor comes through all that nacho flavor. Maybe would have been better to introduce regular Fritos first. The bags are sized to match the size of potato chips bags; 95g. Seen in Carefour, not yet in common supermarket.
- Cats, 42nd st, Alvin A iley® Advertising: Subway,streetlevel billboards. More and more musicals coming to China. One of the earlier shows must have finally turned a profit and now China is a definite stop on the Theater/Dance world tour circuit. Alvin Ailey, a true pioneer, first came in 1986 returned in 2006 and now looks like they will be a yearly visitor.
Get This News Feed: 
View full list
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Athena Portal Manager is the content management system small business
owners have been looking for; it has all the features you need
without being overly complex: